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What is Digital Marketing? How to Become a Successful Digital Marketer In 2022

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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Growth Of Digital Marketing 

Growth of Digital Marketing In India (1996 – 2005 and 2008 – Till Date) Digital marketing started in India between the period 1996 – 2005. However, the real growth of digital marketing started in 2008 when internet services reached the masses and people started using search engines like Google.

Skills Required For Digital Marketing

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Main Skills Required For Digital Marketing

• Video Marketing

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Content Marketing

• Data / Analytics

Best Tools For Digital Marketing

1. Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines, and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

2. Audiense

The audience takes listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights, and beyond, you’d be surprised at what you can learn from social alone.

The audiences platform focuses primarily on Twitter, making it great for B2-B brands interested in prospecting and B2C companies looking to understand more about their target audience.

3. Ahrefs

Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank.

The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.

4. Clearscope

Now, let’s say you’re interested in capitalizing on keyword opportunities and optimizing your existing content. That’s where Clearscope comes in.

Particularly useful for content writing, the platform provides a detailed editor to recommend keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.

5. SemRush

SEMrush allows you to track the position of your priority keywords and likewise explore new terms to rank for. The tool’s breakdown of keyword ideas, difficulty, and variations is great for brainstorming content ideas and identifying search intent, too.

How to Start Digital Marketing

• Get to Known About Digital Marketing

• Create your Own Website & Publish your Site

• Become an SEO Expert 

• Get Google Ads Certification

• Be the Master In In Facebook Ads Advertising

• Get a Freelance Job In Digital Marketing

Read Also: https://mrprogrammer.in/index.php/2022/04/30/how-much-google-adsense-pay-for-1000-views/

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